Why are subarus considered gay

People joke about lesbians’ affinity for Subarus, but what’s often forgotten is that Subaru actively decided to cultivate its image as a car for lesbians. And it did so at a time when few. One of the reasons Subaru has gained a reputation as an ally of the LGBTQ+ community is its longstanding commitment to inclusion and diversity.

The brand has publicly endorsed marriage equality and has sponsored Pride events across various countries.

So they flew to the town, gathered a bunch of Subaru owners together in a room, and asked why they’d purchased their car. All of the owners there were women. They were also Subaru fanatics who said they liked being able to transport their dogs and go camping with ease. And yes. They were also gay. Among gay people, it seems to have preceded Subaru’s explicit lesbian niche marketing. NPR’s Planet Money tells the whole story.

“Subaru spent more than a decade carefully targeting lesbian consumers” Noelle King and Stacy Bannock Smith explain. Subaru is by no means the only car company to target gay and lesbian buyers —in fact, Saab was the first to advertise in the gay press, back in —but it is arguably the most high-profile and. I was recently lent the latest Subaru Forester to test drive, and I enjoyed its sturdiness, its space and the frugality of its 2.

Was the Subaru turning me — a bloke, with no unusual pronouns — into a lesbian? Let me explain. In the s, Subaru launched a calculated and groundbreaking advertising campaign on the US market. Rather than try to compete with their bigger rivals Ford, Toyota etc over the same white-bread suburban demographic, the Japanese company went after niche groups. Subaru built respectable but drab cars, yet they had a USP: their cars were all-wheel-drive, and the five groups that were identified as willing to pay a premium for AWD were teachers, healthcare professionals, IT professionals, outdoorsy types — and lesbians.

Lesbians were found to be four times more likely than the average consumer to buy a Subaru. And it worked. The reason for this demographical schizophrenia is twofold: in the s, when the brand first became established here, Subarus were sold through agricultural machine dealers, alongside fertiliser spreaders and seed drills. Those that got it enjoyed decoding it. It was wink-wink, nudge-nudge. While a lot of straight people were blind to the subtexts of the adverts, Subaru did receive letters from a grassroots group that accused the car manufacturer of promoting homosexuality.

But the marketing team quickly found out that none of those threatening a boycott had ever bought a Subaru before. Some of them even misspelt Subaru. All of which makes me feel very comfortable behind the wheel of my borrowed Forester. Now where can I buy some Birkenstocks…. Text settings Text size. Copy link Copied.

subaru gay memes

Linkedin Messenger Email. Douglas Murray Who really built this country? Presumably not, given how ill-suited the epithets. From Spectator Life. Comments Toggle Comments On Off.